It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Let’s face it — we all know that much of what we spend our marketing dollars on is a complete waste of money. And what’s worse is our advertising amounts to the single biggest expense we have as agents — as much as 20% of GCI or gross commission income! That means if you gross $100,000 a year in commissions, you are likely spending up to $20,000 a year in advertising. Continue Reading…
Besides being a Broker-in-Charge of a large real estate company, I am the President and CEO of FavoriteAgent.com (a national technology and agent services business). As such, I was set to meet with a good friend of mine who runs another technology and agent services company today and tomorrow. We were planning to work together on a major initiative and joint venture to be launched later this year. Continue Reading…
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