I think it’s a total waste of money! As bad as it gets! Even with a call capture hotline, the price paid for the few leads captured makes it a poor investment. Here’s why it’s such a bad investment. Continue Reading…
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
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