Quick Answer Series: How Do I Compete with Today’s Discount Brokers?
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
WTF with NAR?!
I know that most of you are accustomed to reading my weekly training posts, and I’m very glad to see them so well received. Thank you for reading and for your many comments! On Friday, I’ll still post my weekly training article, but today something happened that really ticked me off and I felt the need to rant! Continue Reading…
Posted 3 months ago at 6:00 pm. 2 comments
Quick Answer Series: What Do You Think of “Sphere of Influence” Marketing?
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Posted 5 months, 4 weeks ago at 6:00 am. 4 comments
Quick Answer Series: Just Say No to SEO!
I’m often asked, “Matt, what do you think of SEO?”. The short answer is not very much! I’ll explain. First, most of what is known as SEO (or Search Engine Optimization) is really a misnomer. When companies call you to sell you their SEO service, they are not really talking about optimizing your website for search engines, but rather they are talking about trying to fool search engines. But I’m getting ahead of myself. Let me back up a minute. Continue Reading…