It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
I’m often asked, “Matt, what do you think of SEO?”. The short answer is not very much! I’ll explain. First, most of what is known as SEO (or Search Engine Optimization) is really a misnomer. When companies call you to sell you their SEO service, they are not really talking about optimizing your website for search engines, but rather they are talking about trying to fool search engines. But I’m getting ahead of myself. Let me back up a minute. Continue Reading…
Should I list homes or work with buyers? I say you should do whichever one suits you best. I know, for years the “experts” have said, “You’ve got to list to last.” But I say that just isn’t true! Do whichever you’re best at. Continue Reading…
It’s a bad idea. Here’s why. It comes down to “cost per lead”. I’ll show you. Let’s take a typical market where the average sale price is $206,500 and the average commission side is 2.6%. That means that the average Gross Commission Income (GCI) is $5,369. According to real estate “experts” an agent should budget 20% of GCI for marketing. I’ve even heard numbers as high as 25%! (Incidentally, the rest of the entire business world budgets less than 10% of revenue for marketing, but what do they know?) Continue Reading…
It’s the 4th of July!
“For what avail the plough or sail, or land or life, if freedom fail?” ~Ralph Waldo Emerson
“America is much more than a geographical fact. It is a political and moral fact - the first community in which men set out in principle to institutionalize freedom, responsible government, and human equality.” ~Adlai Stevenson Continue Reading…
Besides being a Broker-in-Charge of a large real estate company, I am the President and CEO of FavoriteAgent.com (a national technology and agent services business). As such, I was set to meet with a good friend of mine who runs another technology and agent services company today and tomorrow. We were planning to work together on a major initiative and joint venture to be launched later this year. Continue Reading…
Several years ago I began sharing my listing presentation with agents across the world. For those of you who don’t know, I developed a listing presentation that allowed me to list over a hundred individual homes in a single year, all at an 8% commission in a market that typically listed for 6% or less. I later wrote a book titled The Ultimate Listing Presentation, that showed other agents a step-by-step process of how they could list at a premium as well. But while I love selling my books, I also believe in “giving back” so I also released it in eBook format and as a seminar by email, both for free. Continue Reading…
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