Last week I announced plans for a national agent competition that our company is hosting. I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible. Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice. Continue Reading…
Posted 1 month, 2 weeks ago at 3:16 pm. Add a comment
Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero! Continue Reading…
Posted 1 month, 3 weeks ago at 6:33 pm. Add a comment
Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? Continue Reading…
Posted 2 months ago at 5:25 am. Add a comment
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
Posted 3 months ago at 6:06 am. 2 comments
I’m often asked what I think about REO business. Here’s what I think: It beats no business at all… barely. Now that I have your attention, let me take a minute to explain why. Continue Reading…
Posted 3 months, 2 weeks ago at 8:10 am. Add a comment
Let’s face it. As a broker, your number one job is recruiting agents. Anyone who says otherwise doesn’t understand this business. Our industry has an agent churn of 40%. In other words, 40% of your agents will change brokerages this year. If it’s less than that, you’re doing well. And if you don’t continue to recruit, it is just a matter of time before you have no agents. Continue Reading…
Posted 3 months, 4 weeks ago at 5:57 am. 2 comments
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
Posted 5 months, 1 week ago at 3:15 am. Add a comment
As the President of a company who specializes in helping agents capture customers online, one of the things that troubles me is hearing agents say, “Internet leads are ‘bad leads’.” In fact, it bothered me so much that we commissioned our customer service department to actually conduct a survey. Here’s how it went. Continue Reading…
Posted 5 months, 2 weeks ago at 6:00 am. Add a comment
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Posted 5 months, 3 weeks ago at 6:00 am. 4 comments
It’s a bad idea. Here’s why. It comes down to “cost per lead”. I’ll show you. Let’s take a typical market where the average sale price is $206,500 and the average commission side is 2.6%. That means that the average Gross Commission Income (GCI) is $5,369. According to real estate “experts” an agent should budget 20% of GCI for marketing. I’ve even heard numbers as high as 25%! (Incidentally, the rest of the entire business world budgets less than 10% of revenue for marketing, but what do they know?) Continue Reading…
Posted 6 months, 2 weeks ago at 9:27 am. 5 comments