I know that most of you are accustomed to reading my weekly training posts, and I’m very glad to see them so well received. Thank you for reading and for your many comments! On Friday, I’ll still post my weekly training article, but today something happened that really ticked me off and I felt the need to rant! Continue Reading…
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
It’s a bad idea. Here’s why. It comes down to “cost per lead”. I’ll show you. Let’s take a typical market where the average sale price is $206,500 and the average commission side is 2.6%. That means that the average Gross Commission Income (GCI) is $5,369. According to real estate “experts” an agent should budget 20% of GCI for marketing. I’ve even heard numbers as high as 25%! (Incidentally, the rest of the entire business world budgets less than 10% of revenue for marketing, but what do they know?) Continue Reading…
Have you ever wondered why the average Days on Market (DOM) number from your local MLS never feels right? Why the MLS always seems to paint a rosier picture than reality? That’s because it’s not right! Sometimes it’s off by a little; other times it’s off by a mile. But it’s never accurate. Continue Reading…
Besides being a Broker-in-Charge of a large real estate company, I am the President and CEO of FavoriteAgent.com (a national technology and agent services business). As such, I was set to meet with a good friend of mine who runs another technology and agent services company today and tomorrow. We were planning to work together on a major initiative and joint venture to be launched later this year. Continue Reading…
Several years ago I began sharing my listing presentation with agents across the world. For those of you who don’t know, I developed a listing presentation that allowed me to list over a hundred individual homes in a single year, all at an 8% commission in a market that typically listed for 6% or less. I later wrote a book titled The Ultimate Listing Presentation, that showed other agents a step-by-step process of how they could list at a premium as well. But while I love selling my books, I also believe in “giving back” so I also released it in eBook format and as a seminar by email, both for free. Continue Reading…
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