Okay, I’ve spent a couple of weeks “teasing” you about the Zero2Hero Agent Challenge 2010 contest. Good news is we now have about half the contestants we need, so there’s still time to enter! I know there are many of you out there who are hesitating… Part of you wants to be a part of the contest but you’re scared. Or maybe you want to know a little more before going for it. So, I thought it might be a good idea to tell you a little more about what you can expect and explain just what we have planned for the Zero2Hero Agent Challenge 2010 contest. Drum roll, please… Continue Reading…
Posted 1 month, 1 week ago at 7:05 pm. Add a comment
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
Posted 2 months, 1 week ago at 6:00 am. Add a comment
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Continue Reading…
Posted 2 months, 2 weeks ago at 6:00 am. Add a comment
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
Posted 2 months, 3 weeks ago at 6:10 am. Add a comment
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
Posted 3 months ago at 6:06 am. 2 comments
In answering this question, I realize that many of you who read it will likely never read another thing I write. Nevertheless, I think it’s important that somebody tell the emperor about his new clothes, and I guess I will have to be “that guy”. Continue Reading…
Posted 4 months ago at 6:04 am. Add a comment
I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain. Continue Reading…
Posted 4 months, 2 weeks ago at 5:08 am. 1 comment
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Posted 5 months, 3 weeks ago at 6:00 am. 4 comments
I’m often asked, “Matt, what do you think of SEO?”. The short answer is not very much! I’ll explain. First, most of what is known as SEO (or Search Engine Optimization) is really a misnomer. When companies call you to sell you their SEO service, they are not really talking about optimizing your website for search engines, but rather they are talking about trying to fool search engines. But I’m getting ahead of myself. Let me back up a minute. Continue Reading…
Posted 6 months ago at 8:00 am. Add a comment
It’s a bad idea. Here’s why. It comes down to “cost per lead”. I’ll show you. Let’s take a typical market where the average sale price is $206,500 and the average commission side is 2.6%. That means that the average Gross Commission Income (GCI) is $5,369. According to real estate “experts” an agent should budget 20% of GCI for marketing. I’ve even heard numbers as high as 25%! (Incidentally, the rest of the entire business world budgets less than 10% of revenue for marketing, but what do they know?) Continue Reading…
Posted 6 months, 2 weeks ago at 9:27 am. 5 comments