The last installment was more geared toward brokers and team leaders so I will make this one for agents. I’ll warn you: This strategy will not make you friends, but it will make you money. If you are like most agents today, you are struggling for sales opportunities. You know what to do when you find a new customer, and hopefully, you do a great job. The problem is finding enough customers. Continue Reading…
It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter. We already have a good sized field of contestants and we hope to get started soon. So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong. We have agents from big cities and small towns. We have new agents, and agents starting over. From national franchises and local independents. In short, we have a great sample of the real estate community! Continue Reading…
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
I’m often asked what I think about REO business. Here’s what I think: It beats no business at all… barely. Now that I have your attention, let me take a minute to explain why. Continue Reading…
Lately, it seems you can’t read anything about real estate and not see somebody selling their unique short-sale technique, their book or system on how you can become the “short-sale king” in your area, or their coaching on how to profit from doing short-sales. It’s become so prevalent now that it seems there is even a Certified Short-Sale Professional (CSP) designation! Continue Reading…
One of my pet peeves is the notion of “bad listings”. I’ve heard agents talk about certain properties being bad listings, either because the home was not pristine, or because they assumed it was over-priced. I believe that the majority of those comments are simply sour grapes, because the agent lost the listing. Continue Reading…
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
Should I list homes or work with buyers? I say you should do whichever one suits you best. I know, for years the “experts” have said, “You’ve got to list to last.” But I say that just isn’t true! Do whichever you’re best at. Continue Reading…
What if you could actually know the odds of selling a client’s home in 30 days… or 60 days… or 90 days? Wouldn’t that make advising that client a lot easier? Well now you can! And it’s easy. Continue Reading…
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