Last week I announced plans for a national agent competition that our company is hosting. I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible. Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice. Continue Reading…
Posted 1 month, 3 weeks ago at 3:16 pm. Add a comment
Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? Continue Reading…
Posted 2 months ago at 5:25 am. Add a comment
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Continue Reading…
Posted 2 months, 2 weeks ago at 6:00 am. Add a comment
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
Posted 2 months, 3 weeks ago at 6:10 am. Add a comment
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
Posted 3 months ago at 6:06 am. 2 comments
I think direct-mail marketing for real estate agents is insane! It’s probably the single dumbest idea agents waste their time and money on! I’ll show you exactly why. Continue Reading…
Posted 3 months, 1 week ago at 5:13 am. 1 comment
I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain. Continue Reading…
Posted 4 months, 3 weeks ago at 5:08 am. 1 comment
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
Posted 5 months, 2 weeks ago at 3:15 am. Add a comment
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Posted 5 months, 4 weeks ago at 6:00 am. 4 comments