The last installment was more geared toward brokers and team leaders so I will make this one for agents. I’ll warn you: This strategy will not make you friends, but it will make you money. If you are like most agents today, you are struggling for sales opportunities. You know what to do when you find a new customer, and hopefully, you do a great job. The problem is finding enough customers. Continue Reading…
Many of you who’ve followed my blog or my training know how I feel about open houses. I think they are a bad idea. I should clarify that statement. I believe that there is one single instance in which you should consider an open house: continuously until it sells. I’ll explain.
Look around. Today, agents are dropping like flies. Real estate brokerages are closing on nearly every corner. Good people are leaving the real estate business like rats from a sinking ship. Not that I have any first hand knowledge about rats and sinking ships. Where do they go anyway? Continue Reading…
Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? Continue Reading…
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Continue Reading…
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
I think direct-mail marketing for real estate agents is insane! It’s probably the single dumbest idea agents waste their time and money on! I’ll show you exactly why. Continue Reading…
I’m often asked what I think about REO business. Here’s what I think: It beats no business at all… barely. Now that I have your attention, let me take a minute to explain why. Continue Reading…
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