Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? Continue Reading…
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Continue Reading…
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
Let’s face it. As a broker, your number one job is recruiting agents. Anyone who says otherwise doesn’t understand this business. Our industry has an agent churn of 40%. In other words, 40% of your agents will change brokerages this year. If it’s less than that, you’re doing well. And if you don’t continue to recruit, it is just a matter of time before you have no agents. Continue Reading…
I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain. Continue Reading…
One of my pet peeves is the notion of “bad listings”. I’ve heard agents talk about certain properties being bad listings, either because the home was not pristine, or because they assumed it was over-priced. I believe that the majority of those comments are simply sour grapes, because the agent lost the listing. Continue Reading…
I think it’s a total waste of money! As bad as it gets! Even with a call capture hotline, the price paid for the few leads captured makes it a poor investment. Here’s why it’s such a bad investment. Continue Reading…
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
I’m often asked, “Matt, what do you think of SEO?”. The short answer is not very much! I’ll explain. First, most of what is known as SEO (or Search Engine Optimization) is really a misnomer. When companies call you to sell you their SEO service, they are not really talking about optimizing your website for search engines, but rather they are talking about trying to fool search engines. But I’m getting ahead of myself. Let me back up a minute. Continue Reading…
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