In the last nine steps I’ve shared what I believe to be crucial keys to being successful in this new age of real estate. But this final step is the most important step of all. And more importantly, if you skip this step, you may as well not do any of the other nine. Continue Reading…
What if I offered you a choice between two options. Option 1 you earn $1,000 every day, starting July 1, for the entire month. Option 2 you earn one penny on July 1st, and double your earnings every day for the entire month. Which one would you choose? Continue Reading…
Have you ever had so much business that you couldn’t even keep up? So much that when you eventually got through that wave of business, you took a deep breath, and realized you didn’t have anything else going on? You suddenly realized that you had to start from scratch again filling that pipeline of business. I don’t know about you, but it’s definitely happened to me. It’s what I call “the slinky effect”. Continue Reading…
Step Seven is Organization. Let’s face it: As a group, REALTORS® are not very organized. In fact, that’s probably the understatement of the decade! Why? Primarily it is a matter of gifting. And agents tend to be very “social” and not very “administrative” in terms of gifting. That’s OK. That social gifting is what makes them great with people. That’s why clients like you!
Customer followup is a skill. Master that skill, and you will be rich! Don’t, and you won’t. In fact, you’ll likely not make it in the real estate business without this skill. I’ll even go one further: In my opinion, there are two critical hurdles to making phenomenal money in this business. One, generating an unending supply of new leads. Two, learning the art of customer follow-up. Continue Reading…
According to the 2008 National Association of REALTORS® Profile of Home Buyers and Sellers, a full 87% of all our customers (and an amazing 94% of buyers between the age of 25 and 44) are using the Internet for their home searches! And that number is growing every single year. Continue Reading…
If there is one thing that agents do that makes me crazy, it’s this: Agents waste more of their money on worthless advertising ideas than on all other expenses combined. No kidding. There just seems to be an assumption in our industry that you just throw it out there, and maybe it works and probably it doesn’t. And for some unknown reason, that’s all right. Continue Reading…
I started to call this step “Building Your Infrastructure” but I liked “Assembling Your Tools” better. I guess there are a couple of reasons I prefer the word “tools”. First, it doesn’t elevate the technology to a place that it replaces personal skill or responsibility, and second, because tools are just that — tools. Continue Reading…
Harvey MacKay, the best selling author of Swim With the Sharks Without Being Eaten Alive, made the following statement: “Failures don’t plan to fail; they fail to plan.” Sadly, many an agent has thrown in the towel after investing months or even years at learning the business of real estate when they might have been successful had they only prepared properly. Continue Reading…
Let me ask you a simple question: Why should anyone use you as their agent? Go ahead, take a minute to think that through. What do you bring to the table that 1,000 other agents don’t bring? A key to the lock box? Access to the MLS? Are you kidding?! Continue Reading…
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