It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter. We already have a good sized field of contestants and we hope to get started soon. So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong. We have agents from big cities and small towns. We have new agents, and agents starting over. From national franchises and local independents. In short, we have a great sample of the real estate community! Continue Reading…
Posted 3 weeks, 3 days ago at 12:06 pm. Add a comment
Lately, it seems you can’t read anything about real estate and not see somebody selling their unique short-sale technique, their book or system on how you can become the “short-sale king” in your area, or their coaching on how to profit from doing short-sales. It’s become so prevalent now that it seems there is even a Certified Short-Sale Professional (CSP) designation! Continue Reading…
Posted 4 months, 1 week ago at 5:08 am. Add a comment
I think advertising in home magazines can be a good investment, or it can be a total waste of money. If done properly, home magazine ads can be a very affordable source of new business while making your listing clients happy at the same time. Done incorrectly, it can put you in the poor house with next to nothing to show for the expense. Continue Reading…
Posted 5 months, 1 week ago at 3:15 am. Add a comment
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
Posted 5 months, 3 weeks ago at 6:00 am. 4 comments
It’s a bad idea. Here’s why. It comes down to “cost per lead”. I’ll show you. Let’s take a typical market where the average sale price is $206,500 and the average commission side is 2.6%. That means that the average Gross Commission Income (GCI) is $5,369. According to real estate “experts” an agent should budget 20% of GCI for marketing. I’ve even heard numbers as high as 25%! (Incidentally, the rest of the entire business world budgets less than 10% of revenue for marketing, but what do they know?) Continue Reading…
Posted 6 months, 1 week ago at 9:27 am. 5 comments
Let’s be completely honest… as a listing agent using the traditional method of doing a CMA, you can make the numbers say just about anything you want. I know that’s a pretty strong statement, so let me explain. Continue Reading…
Posted 7 months ago at 7:33 am. 1 comment