Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? Continue Reading…
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
It sucks! It’s right up there with root canal. OK. So it beats a jab in the eye with a sharp stick, but not by much. It’s horrible! Let me explain why. Continue Reading…
In answering this question, I realize that many of you who read it will likely never read another thing I write. Nevertheless, I think it’s important that somebody tell the emperor about his new clothes, and I guess I will have to be “that guy”. Continue Reading…
I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain. Continue Reading…
One of my pet peeves is the notion of “bad listings”. I’ve heard agents talk about certain properties being bad listings, either because the home was not pristine, or because they assumed it was over-priced. I believe that the majority of those comments are simply sour grapes, because the agent lost the listing. Continue Reading…
I think it’s a total waste of money! As bad as it gets! Even with a call capture hotline, the price paid for the few leads captured makes it a poor investment. Here’s why it’s such a bad investment. Continue Reading…
As the President of a company who specializes in helping agents capture customers online, one of the things that troubles me is hearing agents say, “Internet leads are ‘bad leads’.” In fact, it bothered me so much that we commissioned our customer service department to actually conduct a survey. Here’s how it went. Continue Reading…
It’s a great supplement to your regular marketing so long as it’s free. As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month. Statistically, it can never make you a top producing agent, and here’s why. Continue Reading…
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