Quick Answer Series: How Do I Compete with Today’s Discount Brokers?
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. Continue Reading…
Quick Answer Series: When Should I Give Up on a Lead?
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Continue Reading…
Posted 2 months, 2 weeks ago at 6:00 am. Add a comment
Quick Answer Series: What About Email Drip Campaigns?
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using them. And the reason we do is often because we have been taught that it’s a good idea, and we’re simply following instructions. Continue Reading…
Posted 2 months, 3 weeks ago at 6:10 am. Add a comment
WTF with NAR?!
I know that most of you are accustomed to reading my weekly training posts, and I’m very glad to see them so well received. Thank you for reading and for your many comments! On Friday, I’ll still post my weekly training article, but today something happened that really ticked me off and I felt the need to rant! Continue Reading…
Posted 3 months ago at 6:00 pm. 2 comments
Quick Answer Series: What Makes a Good Website?
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: Continue Reading…
Posted 3 months ago at 6:06 am. 2 comments
Quick Answer Series: What About Direct-Mail Marketing?
I think direct-mail marketing for real estate agents is insane! It’s probably the single dumbest idea agents waste their time and money on! I’ll show you exactly why. Continue Reading…
Posted 3 months, 1 week ago at 5:13 am. 1 comment
Quick Answer Series: Oh No! Another REO!
I’m often asked what I think about REO business. Here’s what I think: It beats no business at all… barely. Now that I have your attention, let me take a minute to explain why. Continue Reading…
Posted 3 months, 2 weeks ago at 8:10 am. Add a comment
Quick Answer Series: What About Working with Investors?
It sucks! It’s right up there with root canal. OK. So it beats a jab in the eye with a sharp stick, but not by much. It’s horrible! Let me explain why. Continue Reading…
Posted 3 months, 3 weeks ago at 6:10 am. 1 comment
Quick Answer Series: For Brokers — How Do I Recruit Agents?
Let’s face it. As a broker, your number one job is recruiting agents. Anyone who says otherwise doesn’t understand this business. Our industry has an agent churn of 40%. In other words, 40% of your agents will change brokerages this year. If it’s less than that, you’re doing well. And if you don’t continue to recruit, it is just a matter of time before you have no agents. Continue Reading…
Posted 4 months ago at 5:57 am. 2 comments
Quick Answer Series: What Do You Think about Social Media?
In answering this question, I realize that many of you who read it will likely never read another thing I write. Nevertheless, I think it’s important that somebody tell the emperor about his new clothes, and I guess I will have to be “that guy”. Continue Reading…