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	<title>BlogMattBlog</title>
	<link>http://blogmattblog.com</link>
	<description>Matt Jones, Founder and CEO of FavoriteAgent.com discusses issues important to real estate profressionals</description>
	<lastBuildDate>Sun, 11 May 2008 16:28:56 +0000</lastBuildDate>
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		<title>3 Keys to Your Success!</title>
		<description><![CDATA[Don&#8217;t you love it when every now and then you just happen to have the perfect answer to a question? That doesn&#8217;t often happen to me, but it did last November. I (along with about 25,000 other agents) was attending the National Association of REALTORS® annual conference in Las Vegas, and while I was there, [...]]]></description>
		<link>http://blogmattblog.com/2008/05/11/3-keys-to-success-in-real-estate/</link>
			</item>
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		<title>Turning Internet Leads Into Closings!</title>
		<description><![CDATA[In this installment, we’ll move on to the third thing you need to become a mega-producer in today’s real estate climate — the tools, strategies, and the discipline to manage all those low-cost leads for the time required to actually complete transactions with a large number of them.
I must confess that it&#8217;s very frustrating to [...]]]></description>
		<link>http://blogmattblog.com/2008/05/04/turning-leads-into-closings/</link>
			</item>
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		<title>Generate Your Own Leads?</title>
		<description><![CDATA[Today&#8217;s successful mega-producers are generating plenty of business, but unlike the customers of yesterday, today&#8217;s real estate customer is beginning online.  According to the latest figures, in excess of 90% (94%) are beginning their search online. In my last installment, I explained how successful agents today are going way &#8220;upstream&#8221; to capture their business [...]]]></description>
		<link>http://blogmattblog.com/2008/04/27/if-you-build-it-who-will-come/</link>
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	<item>
		<title>If You Build It, They Won&#8217;t Come!</title>
		<description><![CDATA[In my last post I discussed the difference between yesterday&#8217;s pull marketing and today&#8217;s push marketing. I explained how pull marketing is reactive &#8212; &#8220;If you build it they will come.&#8221; Push marketing, on the other hand, is pro-active &#8212; &#8220;If you build it they won&#8217;t come so you have to go get them.&#8221; (Click [...]]]></description>
		<link>http://blogmattblog.com/2008/04/24/if-you-build-it-they-wont-come/</link>
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		<title>Customer-centric Real Estate</title>
		<description><![CDATA[Before we launch into this segment, let&#8217;s recap the last installment. In it I was discussing how in the 1960s and 70s, our industry was in a Broker-centric Era. The brokers had all the power.  Customers had very little access to listing inventory except through them.  Agents had no business except through them. [...]]]></description>
		<link>http://blogmattblog.com/2008/04/20/customer-centric-real-estate/</link>
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		<title>Real Estate the New Way!</title>
		<description><![CDATA[When CNN&#8217;s Pulse on America program featured us two years ago, they were investigating an interesting phenomenon in our industry. Click to view video.  It seems that today there are two real estate worlds coexisting simultaneously.  Like in the movie The Matrix, there was the &#8220;perceived&#8221; world and then there was the &#8220;real&#8221; [...]]]></description>
		<link>http://blogmattblog.com/2008/04/18/real-estate-the-new-way/</link>
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		<title>Oh No! The Sky is Falling!</title>
		<description><![CDATA[&#8220;Goosey Lucy said that Ducky Lucky said that Henny Penny said the sky is falling.&#8221; From reading and listening to the media you can&#8217;t help but think of Chicken Little.  Okay, well I&#8217;ve finally heard enough!  I&#8217;m so weary of hearing one person after another bemoan the sad state of real estate today [...]]]></description>
		<link>http://blogmattblog.com/2008/04/11/lions-and-tigers-and-bears-oh-my/</link>
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		<title>Learning from Failure: Lesson Four.</title>
		<description><![CDATA[As I&#8217;m sure you know, it is difficult to operate a business in today&#8217;s economic climate.  It is more difficult to operate a start-up business, particularly a restaurant.  That&#8217;s why I bought a going concern.  During the course of my due diligence, I was given P&#38;Ls for the previous six years of [...]]]></description>
		<link>http://blogmattblog.com/2008/04/04/learning-from-failure-lesson-four/</link>
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		<title>Learning from Failure: Lesson Three.</title>
		<description><![CDATA[Ok.  I closed the restaurant… well, it’s more like I am in the seemingly eternal process of closing the restaurant.  I can tell you one lesson: It’s a lot easier to start something that it is to stop it.  Buying a point of sale system takes a morning.  Selling one takes [...]]]></description>
		<link>http://blogmattblog.com/2008/04/03/learning-from-failure-lesson-three/</link>
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		<title>Learning from Failure: Lesson Two.</title>
		<description><![CDATA[In the last installment, I compared the restaurant manufacturing operation with real estate. In this installment, we&#8217;ll look at a restaurant as a sales organization. While the back of the house (the kitchen) is all about manufacturing, the front of the house (the dining room) is all about sales.  Meeting customers, setting expectations and [...]]]></description>
		<link>http://blogmattblog.com/2008/03/25/learning-from-failure-lesson-two/</link>
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