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The Ultimate Listing Presentation (Part 6 of 6)

Putting it All Together

WHAT’S IN THIS INSTALLMENT?

1. THE TECHNOLOGY ELEMENT
2. THE HUMAN ELEMENT

In the previous installments we’ve discussed all the various elements or components of what I believe to be the best listing presentation you’ll find anywhere. I’ve determined not to give you just the listing “pitch”, but rather to give you the entire presentation — from the initial preparations you must make, to the underlying theory, to the preparation required to become the top listing agent, to my actual presentation itself: the actual what-to-say and how-to-say-it. Continue Reading…

Posted 3 years, 2 months ago.

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The Ultimate Listing Presentation (Part 5 of 6)

The Actual Listing Presentation (continued)

WHAT’S IN THIS INSTALLMENT?

1. WHAT TO SAY AND HOW TO SAY IT
2. TAKING LISTINGS OVER THE PHONE
3. PULL OUT THE SECRET WEAPON
4. REAL-LIFE EXAMPLES

In the previous installments of this seminar we focused on how to gather an unending supply of listing leads. We discussed becoming the best agent for the job. We mentioned the necessity of learning market statistics, and how and where to find them. We discussed how you can increase your credibility and power by arming yourself with this basic and relevant knowledge. Next we determined the best way to build an accurate CMA, or comparative market analysis, and then we touched on the theory behind my listing presentation. If you’ve been studying the information, you know how and why this presentation works. Continue Reading…

Posted 3 years, 2 months ago.

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The Ultimate Listing Presentation (Part 4 of 6)

The Actual Listing Presentation (continued)

WHAT’S IN THIS INSTALLMENT?

1. THE ULTIMATE CMA
2. PUTTING THE PIECES TOGETHER
3. ONLY TWO WAYS TO SELL ANY HOUSE

In the previous installment, we talked about your becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the actual listing presentation that made me one of the top listing agents in the country. Continue Reading…

Posted 3 years, 3 months ago.

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The Ultimate Listing Presentation (Part 3 of 6)

The Actual Listing Presentation

WHAT’S IN THIS INSTALLMENT?

1. ETHICS AND LISTING AT 8%
2. BECOMING THE MARKET AUTHORITY
3. THE CREDIBILITY FACTOR
4. SUMMING IT UP

This listing presentation will show you how to list at 8% commission virtually every single time! Oh, I know that statement sounds incredible, but it’s true! There’s no reason that you can’t list for 8% or even more. The secret is in this presentation. Continue Reading…

Posted 3 years, 3 months ago.

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The Ultimate Listing Presentation (Part 2 of 6)

How to Get the Most Bang for Your Advertising Buck

WHAT’S IN THIS INSTALLMENT?

1. WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST
2. HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS
3. HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T
4. THE BEST-KEPT SECRET ABOUT FINDING NEW LISTING LEADS
5. HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS

Imagine what it would be like to be the top listing agent in your market. What if you got to the office and did nothing but talk to sellers and negotiate sales? What if you actually listed two or three homes every week, without fail? I know it sounds like a lot of listings, but think of the freedom you’d have! And if only half of those listings were to sell, you would close over 50 transactions this year! Continue Reading…

Posted 3 years, 3 months ago.

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The Ultimate Listing Presentation (Part 1 of 6)

It All Starts With Lots of Seller Leads — How Do I Get Them?

WHAT’S IN THIS INSTALLMENT?

1. BECOMING THE TOP LISTING AGENT IN YOUR MARKET
2. THE MOST IMPORTANT PIECE OF THE LISTING PUZZLE
3. HOW YOU CAN GET HUNDREDS OF LISTING CLIENTS TO COME TO YOU EVERY MONTH
4. HOW LEAD CAPTURE TECHNOLOGY DIFFERS FROM A WEBSITE

WHAT DOES IT TAKE TO BECOME THE TOP LISTING AGENT IN YOUR MARKET?

What a great question! If you’ve ever asked yourself that question, you’re already on your way! You’ve shown that you’re interested in mastering the listing side of our business. And you’ve acknowledged that you are competitive — very competitive. You’ve shown your desire to become the very best at something, so you’re not interested in mediocrity. Continue Reading…

Posted 3 years, 3 months ago.

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