First I’d like to commend you for sticking with me through the previous six installments. We’ve covered a lot of ground, and hopefully you’ve been able to take something of value away from each article. Now we finally come to the end. We’ve discussed lots of topics, from technology to advertising. From theory to practical application. Now it’s time to help you assemble your own online marketing plan and what specific steps you need to take to put your newly formed strategy into action. So let’s get started. Continue Reading…
Posted 1 year, 7 months ago. Add a comment
In the last installment, I discussed website basics. I intentionally left off one part of the typical website: the capture mechanism or gateway. Some call it the form or registration page, but whatever you call it, it is the most important part of your site. As far as I’m concerned, it is more important than the website itself. Yes, I really said that. Let me repeat myself: It is more important than the website. Continue Reading…
Posted 1 year, 7 months ago. Add a comment
OK, so we’ve talked about advertising — the value proposition in the ad, the call to action, the advertising key words, as well as sources of Internet traffic. We discussed pay-per-click (or pay-per-visitor) advertising and search engine optimization (SEO). Now it’s time to talk about the actual website. Continue Reading…
Posted 1 year, 7 months ago. 1 comment
In this Part we’ll examine the subject of online advertising. I am probably going to use some terminology that is new to you, but I will attempt to either keep it simple or provide explanations as I go so even the most un-tech-savvy agent should have no problem taking something of value away from this article. I need you to forget everything you’ve ever heard about advertising while you read and I want you to turn on your common sense — not very common these days — and see if this doesn’t resonate with you down deep inside. I believe it will, and I believe it will result in your changing the way you look at advertising, and particularly online advertising forever. Continue Reading…
Posted 1 year, 7 months ago. 2 comments
By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck. From here we will examine and discuss at great length a number of different crucial elements of the online lead capture process. Continue Reading…
Posted 1 year, 8 months ago. Add a comment
Let’s talk for a minute about science. After all, I’ve made the assertion that there was a science to online lead capture. So with my having made such an assertion, it is reasonable for you to expect me to back it up. What do I mean by “the science of lead capture”? In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture. Continue Reading…
Posted 1 year, 8 months ago. Add a comment
In June 2002 I got my real estate license and embarked on a brand new career — selling houses! I was excited. I studied everything I could find. I took classes. I read dozens of books on real estate practice. I couldn’t wait… and then nothing happened. Don’t get me wrong — I did all the things that all the experts said I should do, but my results were very limited at best. Continue Reading…
Posted 1 year, 8 months ago. Add a comment