Hi, my name is Matt Jones, founder, CEO, and broker-in-charge of FavoriteAgent.com, and this is my company’s story.
FavoriteAgent.com® started in my living room in June 2002 when I started a brand new career – real estate. While I was still in licensing school, I read every book I could find, listened to every tape and CD, and talked to everyone I knew in the business. Like everyone else, I followed the conventional wisdom, doing everything the “experts” say to do.
The problem is none of it worked. I was working twelve hours a day, seven days a week, and having little if any success. I simply didn’t have enough customers. I was so frustrated I nearly quit. But before giving up, I knew I had to try real estate on my own terms – in a way that made sense to me. I knew in my gut many of the techniques that we all learn are just bad ideas, or good ideas whose days have passed. So I tossed conventional “wisdom” and followed my instincts.
Technology, especially the Internet, had changed every other industry during the previous few years. I figured, “Why should real estate be any different?” I already had a web site (who doesn’t?), but it didn’t generate any business. So I set out to design one that did, and I designed the very first LCM Gateway (an effective lead capture tool for my web site). Long story short, it turned my business around. Suddenly, I was capturing hundreds of customers every month, and that changed everything. It helped me to take 114 listings that year while building a team of agents to work with my buyers.
Because of that success I was asked to speak at several national conferences, and before long I was getting calls from agents all over the country asking for my help. They wanted to know how to build a web site like mine. But I soon discovered that most agents aren’t computer programmers. It wouldn’t work for me to teach them to build web sites, so I developed stand-alone LCM Gateway® technology that other agents could use with their existing web sites.
Since those humble beginnings in my living room, our technology company has licensed our web-based software to over 20,000 agents across the US, Canada, Mexico, UK, Australia, and New Zealand. Meanwhile our local real estate company has grown to become the largest brokerage in our local market. We’ve been identified by several major media outlets as pioneering the “new way of doing real estate” and were featured 17 times on CNN’s Pulse on America program in 2006 and 2007.
Our full story was published in a feature profile in Broker Agent News in 2007.
Matt’s books currently available from our bookstore:
LCM: The Secret to Success in the New Age of Real Estate – ©2005, e-Book and Paperback. Matt Jones describes the secrets that made him one of the top producing agents in the country in just a few years. This book is an overview of the technology and the methods that grew FavoriteAgent.com from a single agent practice to the largest company in Matt’s home town of Fayetteville, NC.
The Ultimate Listing Presentation – ©2006, e-Book and Paperback. Matt follows up his debut release with an expansion on his listing presentation — the very presentation that won him over 114 listings in his first year in the business, all at 8% or more, in a market that typically lists for 6% or less. This is probably the most unique listing presentation you’ve ever seen, and it works every single time! You’ll have your clients begging you to list at a premium!
Traffic: How to Sell Fast and Net More – ©2007, e-Book and Paperback. In Traffic, Matt takes his listing presentation — the very presentation that won him over 114 listings in his first year in the business , all at 8% or more, (see The Ultimate Listing Presentation, above), and presents it to the “non-professional” general public. In it he discusses when selling their home FSBO is a good strategy for a seller and how to find a good agent. Available in e-Book format.
Becoming a Mega-Producer - ©2008, e-Book and Paperback. Becoming a Mega-Producer moves from the listing side of the business and speaks directly to the buyer side. This powerful edition is a step-by-step walk in the shoes of Matt Jones, as he shares his secrets to becoming one of the top agents in the country in less than 5 years.
The Science of Online Marketing – ©2009, e-Book. Ever wonder why some agents do lots of business from the Internet while most do nearly none? This phenomenal edition is a scientific treatise of how online marketing works, how to tap the Internet, what to do, and what not to do. You will laugh and you will cry as you realize why your website brings you no business, but you will learn how to start doing tons of ares his secrets to becoming one of the top agents in the country in less than 5 years. Available in e-Book format.
Ten Steps to Real Estate Success – ©2009, e-Book. Thinking about beginning a new career in real estate? This powerful book is a step-by-step road map for success. Starting at ground zero, and moving to becoming a top-producing agent, Matt shares secrets you won’t find anywhere else. Whether just starting or starting over, this is a must read!
20 Questions: Everything You Always Wanted to Know about Real Estate… but Were Afraid to Ask – ©2010, e-Book. 20 Questions goes from sacred cow to sacred cow, slaughtering them one by one. This phenomenal book is shatters many of the traditional real estate practices and explains exactly why they don’t work like they once did.
The Virtual Office Model – ©2010, e-Book. The Virtual Office Model is the quintessential expose of traditional real estate. In this book Matt not only steps outside the box — he leaves you wondering what a box is. What begins as a historical overview of the industry, then moves to explain why the industry is dying a slow death and presents a phenomenal answer to the problems of today’s traditional model of real estate.
Matt has appeared in a number of national media interviews:
CNN – Pulse on America (2006) Feature profile of FavoriteAgent.com in a special report titled “Changing the Way Real Estate Is Sold in America. (See video on right.)
Radio America Network – Equity Strategies (2006) Stu Taylor interviews Matt Jones on Radio America Network’s “Equity Strategies.” The program reached approximately fifty-five million listeners and covered topics like FavoriteAgent.com’s customer-acquisition technology, its growth potential, and its team approach.
Broker Agent News (2006) Broker Agent News’ Michael Krisa gets Matt Jones’ perspective on internet lead generation.
Matt has authored well over a hundred editorials and training articles that have been published nationally in publications like National Realty News, Broker Agent News, Broker Agent Pro, NewsGeni.us, Real Blogging, to name only a few.
…I can not thank you enough for your generosity to share some of your experience with me and others. Maybe this time I will be motivated by you and start to work, I mean really work!!!!!!!! Thanks again. Sue Ghandchilar
…Just wanted to say to say a big THANK YOU for the online seminar about how to list at 8% commission. I just finished reading the last part Saturday morning 08-18-07. And Sat. afternoon I had a listing appointment. Well long story short. I used all of your advice, DOM, CMA, etc. and listed it at 8% at $515,000 for 1 year. This was a withdrawn listing priced at $550,000. As one of the other agents stated, I’M ONTO SOMETHING HUGE!!! Chuck Thorpe
…I was very impressed with your approach. I wish they sent a seminar like this one to all the newly licensed agents to help guide their education into real estate sales! D.S. Durrant
…We have enjoyed reading the listing seminar. My husband is new in the business and from the beginning talking about “Fear” really hit home for him. Thank you for making this series available. Sherry & Craig Carlson
…Second thank you for the wonderful material you have put together to share with others…. the one (thing) that I have been using is the price vs traffic….. I think they are starting to get it. I would like to wish you, your family and staff a very Blessed Christmas and a Prosperous New Year! Lisa Johnson
…I found the info very helpful and plan to incorporate several of the ideas into my presentations. I will have to re-read the math part for the standard dev. info but found the rest very user-friendly. Thanks. Barry Levine
…I have absolutely loved reading your great words of wisdom and am interested in partnering-up with your services. As you probably already know from my registration, I’m over here in God’s country (just kidding) and live right between Salt Lake City and Provo… I feel that with your wisdom and your technology, I will be able to generate the necessary amount of leads to build a prosperous team. Thanks for sharing your ideas to help others; bless you, my good man! Ha! I hope to talk to you soon! Adam Weston
…It was such a great listing approach and very helpful. Thank you so much. Dori
…I enjoyed the seminar. I learned a lot. I had already done my cma’s your way. I will have to learn the math on the days on market. I agree with you about the traffic approach. Thanks. Flora Harrington
…Really enjoyed the listing seminar…. especially part 6 with the business philosophy suggestions. I am a Christian, so I appreciated your comments and hope others (even non-believers) will adopt your approach. Tim Mackey
…I did enjoy the listing presentation I will use the suggestions you listed out. You were very thorough with your information. I will use it wisely. Kisha Johnson-Smith
… I have read your 2 eBooks, LCM and Ultimate Listing Presentation. They contain really great information. I have been looking for a simple and unique way to give a listing presentation and have found it in your books. Anthony F. Errichetti, Jr.
…Thank you so much for taking the time to share with me your successful “career story” and most of your technology and strategy. I appreciate it! Absolutely impressing! You came a loooog way in such a short time. Congratulations! Carmen Mitulescu
…Thank you for sharing your presentation with me and countless others. I definitely see areas that I am weak in and will incorporate some of your suggestions. I have added your whole presentation to a separate file to reread to fully appreciate your methods… Thanks again. Chris Bevington
…Enjoyed reading your training material on the listing strategy. Dave Matthews
…I have truly enjoyed your listing presentations and see much value in using what you have taught. I am in the process of rereading each installment… Pat Fox
…Your listing seminar was a great experience for me… I really found some valuable information within your presentation… again, thanks a million. Alicia Harris-Richardson
…Thanks so very much for the information. I taught school for thirty years; from what I have read so far, you have done a fantastic job. If you are ever in the Dallas area presenting I would be interested in coming to hear you. Becky Goss
…Very well done. Thanks. Tony DeArco
…Thank you very much for all of your help. Your site is truly wonderful. So many sites just want to take your money and don’t even offer what you do. !!!! Thank you for creating this ! Dianne Douglas
…Matt, I really enjoyed reading your listing approach, and I can see why it has worked. One day soon I will call you to discuss the technology and to ask a few questions. This might just be the key I’ve been looking for. Thank you for what you do. Pam Rogers
…Your information was very different and I admire you for your creativity. You obviously have gone way beyond 99% of the agents in this business! Jeanne Baur
…A lot to digest but very valuable information. Wrapping your head around it, and remembering to do it all in the early stages of implementation will be the key. Thanks for sharing your ideas. Joy Jones
…Matt, I do want to thank you for sharing your Listing Semiinar with me. It is certainly different than the typical listing presentation and I will certainly incorporate parts into my normal sales and listing. Thanks. Chuck Greer
… I am so excited to apply your method of listing presentation, calculation and CMA to my business… I will gladly give you the credit and keep you posted! Thank you! Sherri Stewart
…Your organization came highly recommended from another agent here in Houston and your information has been helpful. Michael Macomber
…Awesome! Last night I was up until 2am reading your listing seminar again. I was crunching numbers back & forth every which
way & it makes total sense. Geoff Luna
…Good information. Thanks for sharing. Dallas Moore
…Thank you so much for sharing your listing approach with me! Niki Maroko
…Thank you so much Matt for forwarding me your listing presentation approach. I downloaded the book from your website and have been quite pleased. Thank you! Cati Nail