What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 4825 Kiara Drive. Go online and buy the domain, “4825Kiara.com” (or .net if .com is not available). I use MyDomain.com, but there are plenty of places that sell domains for $10 a year or less. Do a quick internet search and find one.
Next you need the website. I recommend either a free Google website, or a free Blogger website (also owned by Google). I have used both, and they are simple, do-it-yourself websites that you can easily build in 20 minutes.
Since I originally wrote this article I have begun to use virtual tours for the websites because they are simple, look great, and cost nearly nothing. (That’s why if you listen to the video you will hear it reference 1218 Sky Drive and not Kiara.) I built this one for a client in 5 minutes, but then I was in a hurry.
Go take some photos, or maybe get your seller to send you several nice photos, write a few nice sentences about the home, and BAM! You’re done.
Think of it as an electronic flier or feature sheet. Add the domain name in another 5 minutes. Check out the site I just made for a client. I went ahead and splurged and spent the $9.95 so I could show you! See how easy that was? Why haven’t you been doing it for all your listings (or soon to be listings)?
Now let’s think about how valuable this little “extra” is to a seller. No other agent will go to this much trouble. Your seller will probably be showing “his website” to all his friends who will no doubt think, “Why didn’t my agent do that?” I wonder who they might call when they need to sell?
Or how about using this to get the listing? You spend less time than most agents spend on their CMA, and you put links to schools, a map, photos, and other nice features on a website. When you go to the listing appointment, you ask the sellers to pull up his home on the internet and give him this website address. Watch the look on their faces when they see their home already online!
Now that you have the listing, take the new site and link it to the listing page in the MLS (just like a virtual tour) where it gets pulled up by buyers looking for homes on websites all over the world. Not only can it have lots of photos and features, but it can have your information as well.
There is one more twist. Now after the seller moves out, go take some pictures of the home (empty) and make it look really good. After closing, stop by to meet the new owners, introduce yourself, and tell them that you are giving them use of the website you made for the home, so they can show all their friends and family.
Let the new buyers know that you’ll be happy to update the website with new pictures after they are moved in and the house is decorated. Who do you think the new home owner will ask to sell the home for them when it’s time? Well you… who else? How cool is that?! That’s Max-Bang!
View all articles in this series:
- Max-Bang Series: Starting with Basics
- Max-Bang Series: Open House ’til it Sells!
- Max-Bang Series: Become a New Home Specialist
- Max-Bang Series: Make an Offer They Can’t Refuse!
- Max-Bang Series: Help a FSBO Go Hi-Tech!
- Max-Bang Series: Let a Lender Pay Your Ad Bill!
- Max-Bang Series: Build Your Seller a Website!
- Max-Bang Series: Fire Your Receptionist!
- Max-Bang Series: Incorporate Yourself!
- Max-Bang Series: Just Say NO to E&O!
- Max-Bang Series: Fire Your Phone Company!
- Max-Bang Series: Become the Resident Genius!
- Max-Bang Series: Start a Relocation Company!
- Max-Bang Series: Free Advertising!
- Max-Bang Series: Add Video for Free!
- Max-Bang Series: Hire Part-time Agents!
- Max-Bang Series: Add an Admin Fee!
- Max-Bang Series: Free Electronic Document Archival!
- Max-Bang Series: Making a Great Referral!
- Max-Bang Series: Lose the Overhead!
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Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author of LCM: The Secret to Success in the New Age of Real Estate, The Ultimate Listing Presentation, Traffic: How to Sell Fast and Net More, Becoming a Mega-Producer, The Science of Online Marketing, 10 Steps to Real Estate Success, 20 Questions: Everything You Always Wanted to Know about Real Estate but Were Afraid to Ask, The Virtual Office Model, Max-Bang!, and The NEW Ultimate Listing Presentation. Jones' North Carolina-based company has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed FavoriteAgent.com is "changing the way real estate is being done in America." This article is syndicated in the following locations: iTunes, YouTube, Stitcher Radio, BlogMattBlog.com, RealBlogging.com, NewsGeni.us, TheCommissionCheck.com, RevampedAgent.com, and now Amazon Kindle.