Let’s face it:  The largest single expense we have as real estate agents is advertising.  How large?  Many of the experts tell us we need to invest as much as twenty percent of our gross commission income into our marketing.  Twenty... read article »

In the previous step we discussed the importance of determining the purpose of your advertising before placing your advertising.  Now that you have decided on a purpose, the next step before spending money on an ad buy is knowing your audience. Step... read article »

In our first two steps, we discussed how important it is to nail down the purpose of your advertising and then to understand who you are advertising to.  Think of these previous two steps as the information gathering for your ad… the prep... read article »

In our three previous steps, we discussed knowing the purpose and audience of your advertising, then we moved on to actually crafting the advertising message.  That brings us to the fourth and final step in creating the perfect advertisement:... read article »