Okay, let’s all agree that real estate is bad right now.  I think that’s safe to say, considering that the housing market has taken the biggest hit since the great depression over the past few years.  If that is not your experience, God... read article »

Okay, let’s talk about everyone’s favorite four-letter word: LEAD.  For some reason, we in the real estate profession want to tell ourselves that we are somehow not in the sales business.  That we are above the crassness of selling.... read article »

The other day I was talking to an agent who said the most ridiculous thing.  Here’s what he told me:  I can’t afford to advertise!  I replied, “Are you kidding me?  During these times you can’t afford not to advertise!”  Now before... read article »

Hear how Ben Gabossi is generating an overflow of business in one of the worst markets in history. Ben Gabossi is a regular agent practicing real estate in the Denver, Colorado area.  But his practice is anything but regular.  Like most ... read article »

See how Alan Rosenberg is producing and closing new leads in one of the worst real estate markets. Alan Rosenberg is an agent in southern California, arguably one of the hardest-hit parts of the country.  But Alan wasn’t willing to give up and... read article »

Linda Powers is producing and closing new leads in one of the all-time worst real estate markets. While most agents today are afraid to try something new, one veteran real estate agent, Linda Powers, has successfully transitioned from traditional... read article »

National real estate trainer, Jennifer Allan interviews me on the topic of Working Internet Leads on a national Sell With Soul conference call. Years ago you could ask most agents and they would tell you that the internet was a passing fad.  Today,... read article »

Michael Krisa, founder and President of Real Estate Unplugged interviews me on the topic of Do-It-Yourself Online Lead Generation. Today the real estate landscape is filled with companies offering to sell us leads — companies like Trulia,... read article »

In the previous eight segments, I’ve shared some basic principles describing in great detail how any agent can survive — no can thrive — during these dark days of real estate.  I’ve given you reasons to be optimistic even though... read article »

I want you to imagine getting up this morning knowing that you are three days from a completely new real estate practice.  Three days until you can tell the asset manager on that short sale you are working on to go jump in a lake.  Three days and... read article »