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Posts Under Essential Technology

What Do All Top Agents Have in Common?  (Part 1)

What Do All Top Agents Have in Common? (Part 1)

By Matt Jones Matt Jones Have you ever wondered what it takes to become a top producing agent? What a great question! If you’ve ever asked yourself that question, you’re already on your way. What if I told you that the difference between a... read article »

What Do All Top Agents Have in Common? (Part 2)

What Do All Top Agents Have in Common? (Part 2)

But what if I told you that you could easily get 2 or 3 new inbound customers every single day? What if you were able to attract 10-15 new customers every week, week in and week out? Customers who are not only interested in buying a home, but also,... read article »

What Do All Top Agents Have in Common? (Part 3)

What Do All Top Agents Have in Common? (Part 3)

I can still remember buying leads from companies like HouseValues (now called Market Leader), HomeGain, and Service Magic. I remember getting the same lead that had been sold to three other agents, and I remember getting some “leads” that had... read article »

I Hate Technology!

I Hate Technology!

Do you ever get the idea that an entire cottage industry exists for the sole purpose of fleecing agents out of their hard-earned commission dollars? Ever feel like a new technology company springs up every 15 minutes with the latest, greatest new... read article »

It’s Like Riding a Bike!

It’s Like Riding a Bike!

Many of my regular readers know that besides my real estate and technology life, I am very active and love to ride and race bicycles.  It’s a good way to stay fit and it’s a fun way to get exercise and hopefully keep my propensity to gain weight... read article »

Don’t Throw Out the Baby with the Bathwater!

Don’t Throw Out the Baby with the Bathwater!

I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate.  Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and... read article »

Where Is Easy Street?

Where Is Easy Street?

I want to share with you a true story — not second hand or hearsay but real life.  It is the story of how I discovered one tiny thing that had a huge effect in my business, and for that matter, my life in general. From time to time I hear... read article »

Four Mistakes That Cost Agents $264 Million Last Year!

Four Mistakes That Cost Agents $264 Million Last Year!

Today, over two-thirds of all Realtors® reported having a website, one in ten reported having a real estate blog, and more than half are using social media.  Sound good, right?  Not so fast. According to the National Association of Realtors®... read article »

Success Team Q&A Session

Success Team Q&A Session

This video was recorded live on November 1, 2011 directly from a Success Team question and answer session.  In this mastermind call we discuss a number of topics that are relevant to agents practicing real estate the new way!  Great stuff that you... read article »

Success Team Q&A Session

Success Team Q&A Session

This video was recorded live on October 25, 2011 directly from a Success Team question and answer session.  In this call we discuss a number of questions like, “Where do you get listing leads?”, “Should I email customers?”,... read article »

Why Every Agent Should Use IVR Technology

Why Every Agent Should Use IVR Technology

Let me ask you a question.  Have you ever received a call from a potential customer who wanted information about a listing?  Of course you have.  Do you remember how you go through that little verbal tap-dance just to try to get the customer’s... read article »

My Personal Letter of Explanation…

My Personal Letter of Explanation…

After publishing my last two articles, I received a lot of emails about our plans to begin licensing our technology only to our coaching students. Most have gone on and asked me about our coaching services.  Well, over 100,000 agents have taken one... read article »

Are You Asking the Right Question?

Are You Asking the Right Question?

I received a phone call last week from one of my readers who was calling to ask me for advice.  He was surprised when I answered my own phone and even more surprised at the advice I gave him.  But I’m getting ahead of myself. My caller had a... read article »

Is the LCM Being Discontinued?

Is the LCM Being Discontinued?

Recently I’ve received several emails about some of the ads for our LCM gateway.  Here is an example from just one ad we’ve been running: IMPORTANT: LAST CHANCE TO GET LCM! In the coming weeks, I will be closing the availability of LCM Success... read article »

Buyers Are Liars!

Buyers Are Liars!

I’ve made thousands of prospecting calls over the years and I’ve discovered an amazing truth:  Buyers are liars.  It seems that some customers would rather climb a tree to tell a lie than stand on ground and tell the truth.  But why?  I... read article »