What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine... read article »
Posts Under Syndicated
What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly... read article »
I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out... read article »
One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation. His answer was, “I make them an offer they can’t refuse.” In real estate, we are in the... read article »
The last installment was more geared toward brokers and team leaders so I will make this one for agents. I’ll warn you: This strategy will not make you friends, but it will make you money. If you are like most agents today, you are... read article »
Many of you who’ve followed my blog or my training know how I feel about open houses. I think they are a bad idea. I should clarify that statement. I believe that there is one single instance in which you should consider an open house:... read article »
Look around. Today, agents are dropping like flies. Real estate brokerages are closing on nearly every corner. Good people are leaving the real estate business like rats from a sinking ship. Not that I have any first hand knowledge about rats... read article »
It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter. We already have a good sized field of contestants and we hope to get started soon. So far we have agents from Georgia,... read article »
I had a funny thing happen to me this week and I felt compelled to share it with my readers. I got back to the office yesterday evening and there on my desk was a big envelope from Re/Max Corporate Headquarters. Hmmmmm. I opened it up wondering... read article »
Okay, I’ve spent a couple of weeks “teasing” you about the Zero2Hero Agent Challenge 2010 contest. Good news is we now have about half the contestants we need, so there’s still time to enter! I know there are many of you... read article »
Last week I announced plans for a national agent competition that our company is hosting. I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible. Now I realize that this... read article »
Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero! Yes, it’s Agent Hero — one... read article »
Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? To... read article »
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. There is a principle that marketing experts understand: In any market, for any good or... read article »
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Today, there are really two opposing mindsets... read article »
