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A Great Real Estate Facebook Page

A Great Real Estate Facebook Page

Okay, I’ll admit it… sometimes I’m a Facebook Creeper. This morning I was checking out the page of one of my readers and Facebook friends, Alan Endermann. Alan hails from Mandeville, a city in St. Tammany Parish, Louisiana on the north... read article »

$1 Billion on Advertising!

$1 Billion on Advertising!

“So Geico spends $1 billion a year in advertizing. What are your thoughts on that?” That’s what my friend and fellow agent Guy Loft from Madison, Wisconsin posted on Facebook yesterday.  My initial reaction was WOW!  But then it started me... read article »

What If You Started Over?

What If You Started Over?

The other day I was talking to a long-time friend over lunch and we were reminiscing about the wild paths we’d taken to get to where we are today.  He asked me what I might do differently if I were to start over, and that really got me thinking.... read article »

It’s Like Riding a Bike!

It’s Like Riding a Bike!

Many of my regular readers know that besides my real estate and technology life, I am very active and love to ride and race bicycles.  It’s a good way to stay fit and it’s a fun way to get exercise and hopefully keep my propensity to gain weight... read article »

Don’t Throw Out the Baby with the Bathwater!

Don’t Throw Out the Baby with the Bathwater!

I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate.  Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and... read article »

Do You Know Today’s Real Estate Customer?

Do You Know Today’s Real Estate Customer?

The National Association of Realtors® recently published its 2012 Profile of Home Buyers and Sellers — 120 pages of great information about our customers.  If you haven’t taken time to read it I highly recommend you do. But buried deep... read article »

How Many Homebuyers Are In Your Market?

How Many Homebuyers Are In Your Market?

Ever wonder how many people are buying and selling homes in your market today?  Take a wild guess!  Wilder.  Now double it.  You’re probably still low.  I’ll show you exactly how to find your own accurate number. First you need to log into... read article »

Finding the Best Leads

Finding the Best Leads

To someone who makes a living in sales — any kind of sales — finding the best leads is the most important thing to their success.  And it is particularly important if you make a living practicing real estate during a very tough economy.... read article »

Okay Re/Max… Enough is Enough!

Okay Re/Max… Enough is Enough!

Most of you who are regular readers know that I’m a pretty easy going guy. I don’t get on many rants, and it is pretty hard to ruffle my feathers. That said, if you happen to be one of my readers who is also a Re/Max agent, I want you to know... read article »

Supply and Demand

Supply and Demand

Podcast: Play in new window | Download In the last chapter, we compared the traditional, or Price approach with the Traffic approach.  We contrasted the two listing approaches as well as their different results.  Now let’s take a little... read article »

Bonus Podcast: Cindy Young Interview

Bonus Podcast: Cindy Young Interview

Podcast: Play in new window | Download In this exclusive podcast Cindy Young explains how, after several unsuccessful tries, she mastered technology-based real estate and went on to become a top producer generating the vast majority of her... read article »

Which Approach:  Price or Traffic?

Which Approach: Price or Traffic?

Podcast: Play in new window | Download According to the 2011 National Association of REALTORS® Member Profile there were a total of 1,024,669 Realtors® as of Oct. 31, 2011.  Add to that the other half of the licensed real estate agents who... read article »

Bonus Podcast:  Gary Thompson Interview

Bonus Podcast: Gary Thompson Interview

Podcast: Play in new window | Download Click Image for PodcastPodcast interview reveals how one agent and broker transformed his business during one of the toughest economic times in recent history.  Listen in as Gary Thompson shares how he was... read article »

Starting at the Beginning

Starting at the Beginning

Podcast: Play in new window | Download Before we start getting into the details of my listing approach — what I’ve named the Traffic Approach — it is important to give you some background.  The reason this approach is so different... read article »

A Tale of Two Listings

A Tale of Two Listings

Podcast: Play in new window | Download I am about to tell you two true stories.  I’m embarrassed to admit it, but both are actual detailed accounts of real listing presentations made by none other than yours truly.  They are as different as... read article »