By Matt Jones Matt Jones Have you ever wondered what it takes to become a top producing agent? What a great question! If you’ve ever asked yourself that question, you’re already on your way. What if I told you that the difference between a... read article »
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But what if I told you that you could easily get 2 or 3 new inbound customers every single day? What if you were able to attract 10-15 new customers every week, week in and week out? Customers who are not only interested in buying a home, but also,... read article »
I can still remember buying leads from companies like HouseValues (now called Market Leader), HomeGain, and Service Magic. I remember getting the same lead that had been sold to three other agents, and I remember getting some “leads” that had... read article »
One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation. His answer was, “I make them an offer they can’t refuse.” In real estate, we are in the... read article »
The last installment was more geared toward brokers and team leaders so I will make this one for agents. I’ll warn you: This strategy will not make you friends, but it will make you money. If you are like most agents today, you are... read article »
Many of you who’ve followed my blog or my training know how I feel about open houses. I think they are a bad idea. I should clarify that statement. I believe that there is one single instance in which you should consider an open house:... read article »
Look around. Today, agents are dropping like flies. Real estate brokerages are closing on nearly every corner. Good people are leaving the real estate business like rats from a sinking ship. Not that I have any first hand knowledge about rats... read article »
Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process? To... read article »
You don’t! Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why. There is a principle that marketing experts understand: In any market, for any good or... read article »
This question is one that seems to have two answers. I think the correct answer really depends on your perspective on the business. So first, let me explain, and then I’ll give you my answer. Today, there are really two opposing mindsets... read article »
I started to name this article, “Drip Campaigns are for Drips!”, which should give you a hint as to what I think of drip campaigns. I changed my mind because I realize that many of us have used drip campaigns or are currently using... read article »
As the President and CEO of a real estate website company and who has licensed our website technology to over 20,000 agents world-wide, this is a question that is near and dear to my heart. It’s near and dear to me for two reasons: First,... read article »
I think direct-mail marketing for real estate agents is insane! It’s probably the single dumbest idea agents waste their time and money on! I’ll show you exactly why. First, you need to understand that I’ve personally done... read article »
I’m often asked what I think about REO business. Here’s what I think: It beats no business at all… barely. Now that I have your attention, let me take a minute to explain why. First, for the uninitiated, let me explain the term... read article »
It sucks! It’s right up there with root canal. OK. So it beats a jab in the eye with a sharp stick, but not by much. It’s horrible! Let me explain why. As a real estate professional, your revenue is limited only by your time. ... read article »
