What if I told you that your listing approach is costing you over $30,000 every year? Is it? Before you answer that question, do the following exercise with me. How many listings did you take in the last 12 months? The average agent... read article »
Posts Under All Training
I received the following message through my blog and because many of us worry about getting nailed with an $16,000 fine for our first offense, I thought I would post it here along with my response to it as well. I have been using your LCM method... read article »
If I’ve heard it once, I’ve heard it a thousand times: You’re single most important source of new business should be your sphere of influence. I’m sure you’ve heard it too. But is it true? I say no, and I’ll... read article »
In the 1992 presidential campaign, George H. W. Bush was considered unbeatable because of foreign policy developments such as the end of the Cold War and the Persian Gulf War. Campaign strategist James Carville won the election for Bill Clinton... read article »
Recently, several agents in The Tank have been asking questions about the best times of day or days in the week to advertise online. Some “experts” are teaching agents that certain times are better than others and as someone who has... read article »
Recently, several agents in The Tank have been asking questions about the advantages and disadvantages of Google, Yahoo, and BuyerLink web traffic. (For those unfamiliar with BuyerLink traffic, I am is referring to bulk web traffic purchased from... read article »
In my previous article, I shared with you the importance of having vision as the foundation of building your business plan. Every real plan has to begin with vision. Without it, there is no specificity, but only a nebulous general direction... read article »
As 2010 comes to a close, let me ask you a question: How did you do? Are you happy with your business this year? I don’t know about you, but I’m not. It has been a very stressful and trying year for many and it certainly has been for... read article »
The Human Element. As I mentioned before, having the best technology in the world — having an endless supply of new inbound customers — won’t help you at all if you don’t have the basic skills needed to turn those opportunities into ... read article »
Putting All The Pieces Together In the previous chapters we’ve discussed all the various elements or components of what I believe to be the best listing presentation you’ll find anywhere. I’ve determined not to give you just the listing ... read article »
Introducing My Secret Weapon! If you recall from the last chapter, we were in the middle of making our presentation to a seller. We’ve discussed the two approaches — the traditional or price approach and the traffic approach. ... read article »
What if you could take a listing over the phone? Yes, you read it right! In fact, I’ve taken roughly 85% of all my listings over the phone! And you can do the same thing using this approach! No kidding! Remember, the seller just wants to... read article »
The Actual Listing Presentation In the previous chapters we focused on how to gather an unending supply of listing leads. We discussed becoming the best agent for the job. We mentioned the necessity of learning market statistics, and how and... read article »
A Lethal Listing Presentation (continued) In the previous chapter we covered the traditional listing approach in detail. If you recall, I call it the “Price Approach” because it relies on the price to sell the home. Now allow me to... read article »
A Lethal Listing Presentation Now let’s take the pieces and put them together into a “lethal” listing presentation. For quick review, what are the pieces? The first piece is knowing your market statistics so that you’re truly the best... read article »
