Hear how Ben Gabossi is generating an overflow of business in one of the worst markets in history. Ben Gabossi is a regular agent practicing real estate in the Denver, Colorado area. But his practice is anything but regular. Like most ... read article »
Posts Under All Training
The other day I was talking to an agent who said the most ridiculous thing. Here’s what he told me: I can’t afford to advertise! I replied, “Are you kidding me? During these times you can’t afford not to advertise!” Now before... read article »
Okay, let’s talk about everyone’s favorite four-letter word: LEAD. For some reason, we in the real estate profession want to tell ourselves that we are somehow not in the sales business. That we are above the crassness of selling.... read article »
Okay, let’s all agree that real estate is bad right now. I think that’s safe to say, considering that the housing market has taken the biggest hit since the great depression over the past few years. If that is not your experience, God... read article »
In spite of all the optimism we hear from NAR, based on my interaction with agents today, I think that the reality for many of us in the real estate business is that we are in a very tough time. Money is tighter than ever and we need to get... read article »
Judging by the feedback I got from last week’s article, Buyers Are Liars, I will probably have a similar reaction from agents on this one as well. Just as we’ve all heard the saying, “buyers are liars”, we’ve also probably heard this... read article »
I’ve made thousands of prospecting calls over the years and I’ve discovered an amazing truth: Buyers are liars. It seems that some customers would rather climb a tree to tell a lie than stand on ground and tell the truth. But why? I... read article »
Have you ever thought about just plain quitting the listing side of the business all together? If you have, you really need to read this article. Our company recently surveyed nearly half a million real estate professionals averaging 14.1... read article »
Today I was reading some of the posts in The Tank (our agent think tank and discussion forum), and one particular post gave me an idea to share. Here’s the post: “I have been following threads on The Tank for a few months now. A recent ... read article »
This week I received the following post on my blog agent think tank and discussion forum, The Tank. The more I thought about it, the more convinced I was that I should share this with our group. “One of the surprising things for me is the number... read article »
What if I told you that your listing approach is costing you over $30,000 every year? Is it? Before you answer that question, do the following exercise with me. How many listings did you take in the last 12 months? The average agent... read article »
I received the following message through my blog and because many of us worry about getting nailed with an $16,000 fine for our first offense, I thought I would post it here along with my response to it as well. I have been using your LCM method... read article »
If I’ve heard it once, I’ve heard it a thousand times: You’re single most important source of new business should be your sphere of influence. I’m sure you’ve heard it too. But is it true? I say no, and I’ll... read article »
In the 1992 presidential campaign, George H. W. Bush was considered unbeatable because of foreign policy developments such as the end of the Cold War and the Persian Gulf War. Campaign strategist James Carville won the election for Bill Clinton... read article »
Recently, several agents in The Tank have been asking questions about the best times of day or days in the week to advertise online. Some “experts” are teaching agents that certain times are better than others and as someone who has... read article »
