Putting Together the Right Tools If I had to start from scratch in a new market with no experience, I would start with only a few basic technologies, and in this installment, I’ll discuss those essential technologies that I believe every agent... read article »
Posts Under All Training
Desire + Tools + Training = Success In the previous installment, I discussed how agents are beginning to take their offices wherever they go — well, maybe not the entire office environment, but at least the advantages of the office. Left... read article »
It’s Not the Building — It’s the Power! In my last installment, I discussed how our industry is changing dramatically. I discussed how over the last few years telework has become mainstream, and is now amounting to nearly a... read article »
How Would You Like to Have a One-Minute Commute? More than 28 million employed Americans, or one fifth of the workforce, now participate in some form of telework! According to the ITAC (International Telework Association and Council), “23.5... read article »
First I’d like to commend you for sticking with me through the previous six installments. We’ve covered a lot of ground, and hopefully you’ve been able to take something of value away from each article. Now we finally come to... read article »
In the last installment, I discussed website basics. I intentionally left off one part of the typical website: the capture mechanism or gateway. Some call it the form or registration page, but whatever you call it, it is the most important part... read article »
OK, so we’ve talked about advertising — the value proposition in the ad, the call to action, the advertising key words, as well as sources of Internet traffic. We discussed pay-per-click (or pay-per-visitor) advertising and search... read article »
In this Part we’ll examine the subject of online advertising. I am probably going to use some terminology that is new to you, but I will attempt to either keep it simple or provide explanations as I go so even the most un-tech-savvy agent... read article »
By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our... read article »
Let’s talk for a minute about science. After all, I’ve made the assertion that there was a science to online lead capture. So with my having made such an assertion, it is reasonable for you to expect me to back it up. What do I mean... read article »
In June 2002 I got my real estate license and embarked on a brand new career — selling houses! I was excited. I studied everything I could find. I took classes. I read dozens of books on real estate practice. I couldn’t... read article »
A few weeks ago, the Department of Justice, Anti-trust Division set their cross-hairs on a local MLS. It alleged in the suit that the Columbia, South Carolina Consolidated Multiple Listing Service (CMLS) rules have caused consumers buying or... read article »
As a broker owner of a real estate firm with over 70 agents, I’m amazed sometimes at how some agents seem to “get it” and some seem to be “ever learning but never able to come to a knowledge of the truth”. Don’t... read article »
Don’t you love it when every now and then you just happen to have the perfect answer to a question? That doesn’t often happen to me, but it did last November. I (along with about 25,000 other agents) was attending the National Association... read article »
In this installment, we’ll move on to the third thing you need to become a mega-producer in today’s real estate climate — the tools, strategies, and the discipline to manage all those low-cost leads for the time required to actually... read article »
