Do you ever get the idea that an entire cottage industry exists for the sole purpose of fleecing agents out of their hard-earned commission dollars? Ever feel like today’s training is more like an old-fashioned medicine show than about training... read article »

— Get All Nine for the Price of Just Three! Matt Jones’ entire training collection is now available online by instant download. Matt’s complete works cover every aspect of the real estate business — from listing to... read article »

As a new agent, and armed with this same listing approach, I began to take listings.  My initial goal was to take one listing a week.  And because I really discovered the approach I’m about to teach you as a seller and not as an agent, I... read article »

Here is the best-kept secret about finding new listing leads. Most agents know what to do when a customer fills out a CMA request on his website (or calls to ask for one).  The problem is that those are few and far between.  Right?  Right. ... read article »

Imagine what it would be like to be the top listing agent in your market. What if you got to the office and did nothing but talk to sellers and negotiate sales?  What if you actually listed two or three homes every week, without fail? I know it... read article »

I’m often asked, “Matt, what do you think of SEO?”. The short answer is not very much!  I’ll explain.  First, most of what is known as SEO (or Search Engine Optimization) is really a misnomer.  When companies call you to... read article »

You have to solve the lead problem first. Allow me to tell you a fishing story.  A real estate fairy tale, if you will.  Once upon a time there was a huge river, stocked full of home-buyer and home-seller fish. All along the banks of that river... read article »

What exactly is a lead capture gateway and how is that different from my website? In this part, I’m going to explain how lead capture technology works. Just like in the example above, imagine that same real estate customer going to a search... read article »

So how do you capture a typical real estate customer? According to the National Association of REALTORS® 2009 Survey of Home Buyers and Sellers, 94% of all home buyers and sellers begin their quests on the Internet, and many of them begin by... read article »

What if I offered you a choice between two options.  Option 1 you earn $1,000 every day, starting July 1, for the entire month.  Option 2 you earn one penny on July 1st, and double your earnings every day for the entire month.  Which one would you... read article »

Houston, we have a problem. In 2004 our company surveyed more than 481,000 REALTORS® with an average of 12.1 years in the business. You know what their number-one need was? To get more customers. Then in 2008 we surveyed nearly a million agents ... read article »

The final article in Matt’s Max-Bang series last week (the one on cutting your overhead) really hit the nail on the head.  We did exactly what that article says, and it saved our business.  I told my story to Matt and he suggested that I... read article »

Allow me to pose a question. What does it take to become the top listing agent in your market? If you’ve ever asked yourself that question, you’re already on your way! You’ve shown that you’re interested in mastering the listing side of... read article »

The following article written by Matt Jones was originally published in Broker Agent News on October 17, 2005. It is presented here in its entirety as it was originally published. While non-commercial use of this copyrighted material is encouraged,... read article »

Since my original release of The Ultimate Listing Presentation back in 2006, over 100,000 real estate professionals have taken this training — some by reading the paperback, some the e-Book, some have watched the video series or read the series... read article »

For my final installment in this 20-part series, I’d like to leave you with one guiding principle that will make you more money, or save you more money, than all the rest.  (Isn’t saving money the same as making it?  My wife tells me... read article »

Here is a secret that will make you lots of money.  In fact, is one of the best I’ve ever seen.  If you have a lender you  work with on a regular basis, the technique I’m about to show you can work even better when doing... read article »

Let’s face it — we all know that much of what we spend our marketing dollars on is a complete waste of money.  And what’s worse is our advertising amounts to the single biggest expense we have as agents — as much as 20% of... read article »

Everywhere you look today, brokerages are trying to make the transition to electronic document storage.  Data storage companies are happy to help you spend your hard earned money on their various solutions.  Complete systems to handle the task... read article »

This is one idea that will create a lot of hot tempers on both sides of the issue.  As the guy that invented the 8% listing presentation, and that believes in agents making a good living, you might find my position on this interesting, and maybe... read article »

This is one of my pet peeves.  In fact, if I’ve heard it once, I’ve heard it a thousand times: “You have part-time agents.” (spoken as if it were some dreaded curse, or as if those part-time agents were somehow deformed,... read article »

Several years ago I began sharing my listing presentation with agents across the world.  For those of you who don’t know, I developed a listing presentation that allowed me to list over a hundred individual homes in a single year, all at an 8%... read article »