Ok, so we’ve talked about advertising — the value proposition in the ad, the call to action, the advertising key words, as well as sources of Internet traffic.  We discussed pay-per-click (or pay-per-visitor) advertising and search engine optimization (SEO).  Now it’s time to talk about the actual website.  What do the customers see once they [...]

In this Part we’ll examine the subject of online advertising.  I am probably going to use some terminology that is new to you, but I will attempt to either keep it simple or provide explanations as I go so even the most un-tech-savvy agent should have no problem taking something of value away from this [...]

By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck.  From here we will examine and discuss at great length a [...]

Let’s talk for a minute about science.  After all, I’ve made the assertion that there was a science to online lead capture.  So with my having made such an assertion, it is reasonable for you to expect me to back it up.  What do I mean by “the science of lead capture”?  In the introductory [...]