You are currently browsing the archives for July, 2008.
OK, so we’ve talked about advertising — the value proposition in the ad, the call to action, the advertising key words, as well as sources of Internet traffic. We discussed pay-per-click (or pay-per-visitor) advertising and search engine optimization (SEO). Now it’s time to talk about the actual website. Continue Reading…
In this Part we’ll examine the subject of online advertising. I am probably going to use some terminology that is new to you, but I will attempt to either keep it simple or provide explanations as I go so even the most un-tech-savvy agent should have no problem taking something of value away from this article. I need you to forget everything you’ve ever heard about advertising while you read and I want you to turn on your common sense — not very common these days — and see if this doesn’t resonate with you down deep inside. I believe it will, and I believe it will result in your changing the way you look at advertising, and particularly online advertising forever. Continue Reading…
By now I think we’ve come to understand that there actually is a science to online lead capture, and we’ve identified the methodology where we can actually test and measure resulting in the ability to produce much more bang for our Internet marketing buck. From here we will examine and discuss at great length a number of different crucial elements of the online lead capture process. Continue Reading…
Let’s talk for a minute about science. After all, I’ve made the assertion that there was a science to online lead capture. So with my having made such an assertion, it is reasonable for you to expect me to back it up. What do I mean by “the science of lead capture”? In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture. Continue Reading…
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