The National Association of Realtors® recently published its 2012 Profile of Home Buyers and Sellers — 120 pages of great information about our customers. If you haven’t taken time to read it I highly recommend you do. But buried deep... read article »
Recent Posts
Today, over two-thirds of all Realtors® reported having a website, one in ten reported having a real estate blog, and more than half are using social media. Sound good, right? Not so fast. According to the National Association of Realtors®... read article »
Do you ever get the idea that an entire cottage industry exists for the sole purpose of fleecing agents out of their hard-earned commission dollars? Ever feel like a new technology company springs up every 15 minutes with the latest, greatest new... read article »
Putting it All Together WHAT’S IN THIS INSTALLMENT? 1. THE TECHNOLOGY ELEMENT 2. THE HUMAN ELEMENT In the previous installments we’ve discussed all the various elements or components of what I believe to be the best buyer seminar... read article »
The National Association of Realtors® recently published its 2012 Profile of Home Buyers and Sellers — 120 pages of great information about our customers. If you haven’t taken time to read it I highly recommend you do. But buried deep... read article »
What if I told you the next five years in real estate could set you up for a massive retirement — much bigger than you probably ever considered? Why? Because real estate is coming back and it’s coming back huge! Every day there’s... read article »
Ever wonder how many people are buying and selling homes in your market today? Take a wild guess! Wilder. Now double it. You’re probably still low. I’ll show you exactly how to find your own accurate number. First you need to log into... read article »
One of the most rewarding things I get to do is to teach agents, and yet one of the most frustrating things I do is to teach agents! What’s up with that?! Here’s what’s up with that: Some agents “get it”, and some agents... read article »
I want to share with you a true story — not second hand or hearsay but real life. It is the story of how I discovered one tiny thing that had a huge effect in my business, and for that matter, my life in general. From time to time I hear... read article »
It’s been said that you can’t teach an old dog new tricks. But I say it might be easier to teach an old dog a new trick than to teach a new dog an old trick. What do I mean? Most of you know that I encourage my readers to contact me. In... read article »
To someone who makes a living in sales — any kind of sales — finding the best leads is the most important thing to their success. And it is particularly important if you make a living practicing real estate during a very tough economy.... read article »
A Broken Model. What would you think of a major university where only 15% of its graduates went on to get a job? Would you want to send your kids there? Or what would you think of a brand of automobile if 9 out of every 10 sold, broke down... read article »
Most of you who are regular readers know that I’m a pretty easy going guy. I don’t get on many rants, and it is pretty hard to ruffle my feathers. That said, if you happen to be one of my readers who is also a Re/Max agent, I want you to know... read article »
Podcast: Play in new window | Download In the last chapter, we compared the traditional, or Price approach with the Traffic approach. We contrasted the two listing approaches as well as their different results. Now let’s take a little... read article »
Podcast: Play in new window | Download In this exclusive podcast Cindy Young explains how, after several unsuccessful tries, she mastered technology-based real estate and went on to become a top producer generating the vast majority of her... read article »
Customer followup is a skill. Master that skill, and you will be rich! Don’t, and you won’t. In fact, you’ll likely not make it in the real estate business without this skill. I’ll even go one further: In my opinion,... read article »
Podcast: Play in new window | Download According to the 2011 National Association of REALTORS® Member Profile there were a total of 1,024,669 Realtors® as of Oct. 31, 2011. Add to that the other half of the licensed real estate agents who... read article »
Click image to begin survey. So it’s been a year since we last surveyed our readers and that means it’s that time again. I want to invite you to participate in this “state of the industry” agent survey. The survey is only two minutes... read article »
Podcast: Play in new window | Download Click Image for PodcastPodcast interview reveals how one agent and broker transformed his business during one of the toughest economic times in recent history. Listen in as Gary Thompson shares how he was... read article »
Recently, several agents in The Tank have been asking questions about the advantages and disadvantages of Google, Yahoo, and BuyerLink web traffic. (For those unfamiliar with BuyerLink traffic, I am is referring to bulk web traffic purchased from... read article »
Podcast: Play in new window | Download Before we start getting into the details of my listing approach — what I’ve named the Traffic Approach — it is important to give you some background. The reason this approach is so different... read article »
Podcast: Play in new window | Download I am about to tell you two true stories. I’m embarrassed to admit it, but both are actual detailed accounts of real listing presentations made by none other than yours truly. They are as different as... read article »
In our three previous steps, we discussed knowing the purpose and audience of your advertising, then we moved on to actually crafting the advertising message. That brings us to the fourth and final step in creating the perfect advertisement:... read article »
It All Starts With Lots of Buyer Leads — How Do I Get Them? WHAT’S IN THIS INSTALLMENT? 1. BECOMING THE TOP BUYER AGENT IN YOUR MARKET 2. WHAT’S IN IT FOR ME? 3. IT ALL STARTS WITH MAKING YOUR OWN LEADS! LOTS OF... read article »
